The serviced apartments market is already performing well, with expectations of more than 10,000 serviced apartments to be developed between 2017 and 2019. The UK alone is expected to open 2,000 serviced apartments this year. Not only are providers looking to expand across the land, but they now want to venture into space!

The US Hotelier Robert Bigelow, the owner of Budget Suites of America extended stay brand, will launch an ‘inflatable space hotel’ into orbit around the Earth by 2021. It will consist of two 17-meter models that will be linked and provide a capacity double that of the International Space Station. It is estimated that the cost will go into eight figures per passenger. The company mainly focuses on hotel suites in America.


The Serviced Apartment Summit Europe 2018, which is the only one of its kind in Europe, will take place at the Park Plaza Victoria, London on July 10th – 11th this year. It includes serviced apartments, extended stay hotels/aparthotels and short-term accommodation sectors. It has been hosted since 2013 and grows rapidly each year. It is stated that more than 350 CEOs and senior level delegates and speakers from all around the world will be present.


Looking at trends, in the future smart technologies will be used more and more frequently in homes for easier automation, regulation, comfort and being controlled remotely. There is also a risk that some consumers will prefer face-to-face interaction which could become a trend again if the world becomes too digitalized and people miss a personal touch. People are looking for modular and smaller apartments while maintaining the same facilities. It is possible to include a normal home (full kitchen, living and sleeping space) in under 20 sqm.

With global warming and environmental conditions becoming more extreme all around the world, serviced apartment providers must think about ‘green living’ due to stakeholder pressures. The stakeholder that is influencing the most change is legislation, as breaking the rules results in fines and penalties. And consumer demand for them, as consumers will drive their profits.

By 2020, people will more and more frequently suffer from insomnia. Solutions to this problem are projected to be an 80-billion-dollar industry by 2020. This includes facilities such as smart beds for regulating body temperature, as well as dream machines for monitoring and enhancing sleep. Hotels could take advantage of this by coming up with their own solutions to incorporate into hotels to help visitors with trouble sleeping. Short Stay Citizens accommodations are not equipped yet with the tech for this, but there are some ideal locations for getting away from the hustle and bustle of city life. These can be in less crowded areas or at high locations to give visitors a sense of awe and looking at the big picture from above everyone else.

Virtual reality can be used for educational, facilitating research and entertainment purposes. Room prototypes can be tested with consumer groups in 3D, and virtual spaces could replace the residents’ lounge.


Looking at travel news, something to keep in mind (especially with global warming) are that different airports are equipped differently for dealing with snow. Sweden’s largest airport may have delays or restrict flights to only arrivals, but they have never fully shut down the airport. British airports can shut down for less severe problems, due to problems associated with the weather and not being able to deal with them. These can include clearing snow and ice, low visibility and needing to slow traffic levels to manage airport capacity while maintaining safety. Heathrow regularly runs at its full capacity, so small deviations have large ripples of effects due to little room for flexibility.


By Haris Wahid, Short Stay Citizens

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